May 2, 2012 by Ryan Lum
Pinterest is so new that a lot of major brands still don’t know what to make of it. Marketers are still trying to find ways to engage their audience by using this new network, and we found some of those brands who are doing it well! Well, some of them at least.
Since it is a relatively new platform, there aren’t too many campaigns being run on Pinterest. With that being said, we ENCOURAGE you to try something new and exciting! Below you will find 7 great examples of Pinterest marketing campaigns. Definitely let us know if you or your company have tried marketing on Pinterest and of the results by leaving a comment below!
1. Kotex’s Women’s Inspiration Day
Pinterest is a rather new social network that allows individuals to ‘pin’ images to a board. Much like an inspiration or mood board, this social network allows you to gather images around the web and also share it with others. Since it is a rather new social network, most major brands still don’t know what to make of it. Very few brands have really tapped into this up and coming social network.
Smoyz, an Israeli creative advertising agency, recently broke through the mold and introduced a creative way brands can use Pinterest. Smoyz did a Pinterest campaign for Kotex in which they found 50 “inspiring” women via Facebook accounts and searches through Pinterest. After selecting the lucky 50, the brand sent virtual gifts to each one of the individuals. If the recipient pinned the virtual gift, she would then get a real gift in the mail based on something she pinned.
100% of the women posted something about their gift, not only on Pinterest, but also on all the other major social networks. The initial campaign created a huge buzz on the social platforms: pinterest, facebook, twitter & instagram.
Total Kotex kits sent, 50. Total interactions, 2,284. Total Impressions, 694,853. Talk about results! What do you think of this Pinterest campaign?
Read more cool Pinterest Marketing Campaigns by clicking the here…